Kompetenzen
Über die Jahre habe ich Technologie-, Daten- und Business-Perspektiven miteinander verknüpft. Dieses Kompetenzprofil zeigt, wie sich technische Tiefe, operative Exzellenz und Führungserfahrung ergänzen, um datengetriebene Transformationen nachhaltig umzusetzen.
CRM & Fundraising-Technologien
Salesforce Nonprofit Cloud & Marketing Cloud
92%7+ years
Nonprofit Cloud, Apteco (Journey Builder, Email Studio), Tableau CRM, Fundraising-KPIs (ROMI, Donor Lifetime Value)
Customer Data Platforms (CDP)
90%9+ years
Segmentierung, Identity Resolution, Real-Time Personalisierung, CDP-Integrationen (Salesforce CDP)
Kampagnenautomatisierung & AI
88%8+ years
n8n, Langdock, Large Language Models (LLMs), Next-Best-Action-Engines, Predictive Analytics, Marketing Automation
CRM-Architektur
95%15+ years
Analytical CRM, Strategic CRM, Customer Intelligence, Compliance & Datenschutz (DSGVO, kirchliche Richtlinien)
AI & Cloud für Fundraising
AWS AI & Machine Learning
90%7+ years
AWS SageMaker (Predictive Modeling), AWS Bedrock (Generative AI), MLOps, Natural Language Processing (NLP)
Predictive Analytics & Data Science
88%8+ years
Spendersegmentierung, Churn Prediction, RFM-Analyse, Cluster-Modelle, Databricks
Data Engineering & Cloud
85%8+ years
AWS Glue, AWS Lake Formation, ETL/ELT-Pipelines, Airflow, dbt, Kafka, Data Lakes
Datenarchitektur & Cloud
Solution Architecture (AWS)
88%7+ years
AWS Certified Solutions Architect, CloudFormation, Serverless, IAM, VPC
SQL & Datenbanken
92%15+ years
PostgreSQL, Snowflake, BigQuery, Modellierung, Performance-Optimierung, Data Warehousing
Big Data & Analytics
85%8+ years
Apache Spark, Data Mining, Big Data Analytics
Projektmanagement & Strategie
Agile & Lean Delivery
90%10+ years
Scrum, Product Discovery, OKR, Certified Scrum Product Owner (CSPO)
Stakeholder- & Team Management
92%15+ years
C-Level-Steuerung, Change-Management, Team Leadership, Mentoring
Business Strategy & Requirements
85%10+ years
Business Analysis, Projektmanagement, Customer Data Strategy